Social media case study on CocaCola

This is a great video detailing how although CocaCola were slow to react to social communities, they're now implementing the right tools to benefit from being one of the most loved brands globally.

Interestingly rather than take control of social properties when given the chance, CocaCola instead look to embrace and empower the founders giving them all they need to continue leading a legitimate social tribe. By recruiting brand ambassadors who reside outside of the traditional mailing lists Coke are able to stimulate conversation across the Blogosphere.

Adam Brown - Digital Communications Director of CocaCola (starts 50 seconds in)

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown from GasPedal on Vimeo.

Application Integration with Facebook Connect

Over the past few weeks we have seen Branded Microsites which offer indepth personalisation without expecting users to put in the effort they once needed to.

Using Facebook connect it is now possible for users to instantly personalise content by simply logging into Facebook when prompted. Once access has been granted the microsite can then pull through content from a users Facebook account and manipulate it to personalise its content giving a bespoke feel for each individual user.

Currently the best example is 'The Prototype Experience' - A Microsite promoting the release of the XBox 360 title Prototype. With a clear call to action to enter Facebook details, the site transforms into a personalised version of the game trailer, synching profile details and photos to capture the user's attention.



With such a personalised experience and at sometimes shocking (the spoofed credit card details in particular), the microsite has the potential to become a viral success due to the quality and novelty of the content.

By using Facebook connect brands can reduce the barriers between offering a personalised experience by piggybacking data, this ensures the user experience is fast flowing and doesn't require too much effort on the users behalf.

Click here to see 'The Prototype Experience'

Creme Egg InGame Activity

This is a great example of InGame ads live in action. Findings from various studies and focus groups indicate that users not only accept advertising throughout their gaming session but actually thrive on the additional real life feel that adverts bring to their experience.