Using Facebook connect it is now possible for users to instantly personalise content by simply logging into Facebook when prompted. Once access has been granted the microsite can then pull through content from a users Facebook account and manipulate it to personalise its content giving a bespoke feel for each individual user.
Currently the best example is 'The Prototype Experience' - A Microsite promoting the release of the XBox 360 title Prototype. With a clear call to action to enter Facebook details, the site transforms into a personalised version of the game trailer, synching profile details and photos to capture the user's attention.
With such a personalised experience and at sometimes shocking (the spoofed credit card details in particular), the microsite has the potential to become a viral success due to the quality and novelty of the content.
By using Facebook connect brands can reduce the barriers between offering a personalised experience by piggybacking data, this ensures the user experience is fast flowing and doesn't require too much effort on the users behalf.
Click here to see 'The Prototype Experience'
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