The rise of Social Media

This 4 minute 20 second video demonstrates how social media has revolutionised our lives without us really appreciating in full the change in our social habits and the way we view content. The very fact that society has taken up the social tools available with little fuss indicates social media is not a fad and is here to stay.

A point summed up best by Author Clay Shirky in his bestselling title 'Here Comes Everybody' - "Technology only ever becomes revolutionary when it becomes boring"

Harry Jenkins on Convergence Culture

Media and popular culture author Harry Jenkins gives his views on our rapidly evolving convergence culture with the use of social media tools. Interestingly, he makes the point that whilst George Orwell predicted 'Big Brother' would constantly watch over us, we are currently seeing the exact opposite.

Henry Jenkins on Transmedia - November 2009 from niko on Vimeo.

Product Re-Packaging With QR Codes

Marks & Spencer have began incorporating QR codes into their packaging design in order to offer their customers additional content.

Once a user uses their mobile to read the QR code they are automatically directed to the M&S landing page for the individual product - In this case the fresh orange juice.

The Orange juice landing page then lists a menu of activities including learning about the product, jokes, facts and also an opportunity to complain.

This is a great way which FMCG brands can further engage their audience and add value to their products, with the opportunity to display written, audio and video content brands can be very creative in what content they offer to their customers.

Cadbury could implement a unique code for each product, offering content bespoke to the customers product of choice.

For example Wispa bars could direct users to a landing page which contains all previous TV adverts, a link to the Facebook Fan page, the history of Wispa, the opportunity to join the mailing list and a feedback form.

For each brand there could also be generic Cadbury content covering Fairtrade, Cadbury World and Olympic updates. QR codes would not need to be changed but the content available could be continuously updated similar to a brands website.