Marks & Spencer have began incorporating QR codes into their packaging design in order to offer their customers additional content. Once a user uses their mobile to read the QR code they are automatically directed to the M&S landing page for the individual product - In this case the fresh orange juice.
The Orange juice landing page then lists a menu of activities including learning about the product, jokes, facts and also an opportunity to complain.
This is a great way which FMCG brands can further engage their audience and add value to their products, with the opportunity to display written, audio and video content brands can be very creative in what content they offer to their customers.
Cadbury could implement a unique code for each product, offering content bespoke to the customers product of choice.
This is a great way which FMCG brands can further engage their audience and add value to their products, with the opportunity to display written, audio and video content brands can be very creative in what content they offer to their customers.
Cadbury could implement a unique code for each product, offering content bespoke to the customers product of choice.
For example Wispa bars could direct users to a landing page which contains all previous TV adverts, a link to the Facebook Fan page, the history of Wispa, the opportunity to join the mailing list and a feedback form.
For each brand there could also be generic Cadbury content covering Fairtrade, Cadbury World and Olympic updates. QR codes would not need to be changed but the content available could be continuously updated similar to a brands website.
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