Launched in September, Thread prides itself on saving users from the long questionnaires and registration processes of other dating sites. Rather, because the free service is based on Facebook Connect, users begin by simply logging in to their Facebook account and answering a few quick questions including their gender, city and relationship status. Once connected, they can easily browse a list of their "friends of friends," or second-degree Facebook connections, sorted by gender and relationship status.
Rather than shoehorning in FB connect functions, Thread is one of the first services developed solely reliant on Facebook Connect. With the ability to piggyback off Facebook’s vast database of users Thread has the potential to offer an easy to use, easy to sign up service with more potential matches than the long running (and major investing) Dating Direct and Match.com
What’s this got to do with Cadbury?
The uptake in Facebook connect is increasing user expectations for when they land on a site. Users are beginning to interact with sites within their Facebook community rather than have a standalone experience, making it increasingly important to take FB Connect into consideration and maximise the content offering on all Cadbury sites. Users will become more comfortable logging into sites using their Facebook account, in turn they will be less inclined to create bespoke site login details – Making it increasingly difficult to collect Traction data.
No comments:
Post a Comment