Facebook have been very slow on utilising their 400 Million+ mobile following by implementing an ad funded model, choosing instead to let the surge to mobile organically improve Facebook updates with spontaneous real-time updates becoming the norm rather than a reflective end of the day update.
Next month this is widely expected to change with the introduction of location based services. Frighteningly this will mean users will then have the option to be visible to their friends wherever they currently are as well as being able to keep up to date with their status updates.
Why is this important for Cadbury?
Facebook already has an incredible amount of data on their users that advertisers have at their disposal but we’ve been waiting for that extra dimension that embraces the evolution into a real-time interaction model. Dependant on when Facebook decide to monetise these changes, Cadbury will soon be able to drive point of sale activity via mobile handset, targeting a specific demographic only when they’re within close proximity of a retailer.
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