Mirriad offer a creative solution to embed ad placements or subtle branding into previously recorded video content, offering a lifelike finish with little to suggest that the object was never present during filming.
An example of this would be to place an issue of The Observer on Coronation Street's 'The Rovers' pub table to associate The Observer as a newspaper great for Sunday reading whilst relaxing in the local pub.
It is legal to digitally embed product placements due to less stringent rules over content obtained digitally. As users are increasingly choosing to view web based content on demand rather than its allocated TV slot, sufficient reach and brand association can be gained adopting this strategy.
An example of this would be to place an issue of The Observer on Coronation Street's 'The Rovers' pub table to associate The Observer as a newspaper great for Sunday reading whilst relaxing in the local pub.The emergence of Viral tracking and accountability
creates a need for interesting content with a branding element. It can be very difficult to shoot pre meditated footage worthy of users to forward to their friends as it may appear too glossy and fake for a viral. Instead an organisation could buy user generated content from it's source, then using Mirriad arrange for the branding to be embedded and then run an engaging viral campaign with brand coverage.
Visit the Homepage for a Video illustrating the seamless implementation of product placements
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