Rippll is a Mobile social networking tool based on location, allowing users to populate a map with their friends current location. With currently only 20,000 users the Rippll platform is still evolving, but this shows an early indication as to the future of social networking as well as an insite into just how willing users are to hand over personal data for the group benefit of their own network of friends.
The current advertising opportunities are banner ads which display the distance from the nearest outlet – Which once clicked can be plotted on the map. Should this technology be uptaken by a mass audience, it would be perfect for bringing friends together for spontaneous catch-up's with voucher offers. For example a partnership with Costa Coffee to offer a free product trial with every order may prompt users to contact friends currently in the same area.
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