Levis bring community shopping to their site with Facebook’s ‘Like’ Button

As Facebook released their ‘Like’ button last week many sites have been taking advantage of the revolutionary way to let your audience become advocates and spread the word to their friends via their facebook account. Even our very own PHD blog Feeding the puppy has users giving approval on the site, which in turn gains incremental exposure through user ‘Likes’ that transfer to user updates on facebook.

Levis have embraced facebook ‘Like’ and have become the first site to really take advantage of the new opportunity to personalise the experience for each visitor. Each item within the store can be ‘Liked’, not only to increase footfall to the site through user recommendations but to also improve the experience for users and their friends. As users engage with the site by giving approval to items for sale Levis quickly build a database of likes and dislikes between friend groups, this leads to a shopping platform which states each user’s friends favoured items to help with their own shopping decisions. You can then even switch to a personalised store which only displays items popular with friends.

Here is a demonstration video of the site:



Why is this important to Cadbury?

Implementing the ‘Like’ button is an easy win for all site activity, Wispa.co.uk would be a perfect starting point as it has multiple activities for users to try and currently has no media backing. The ‘Like’ Button could be implemented for each activity giving users the chance to give feedbback to the Wispa community on what they want to see more of. ‘Like’ will also allow friends to promote the site through their Facebook updates, even more important currently without media budget giving more of a view as to what activities are on offer by stating within the ‘Like’ copy. Growing a fanbase organically is increasingly important given Wispa.co.uk has a longterm content strategy and is currently without media backing.

Taking this a step further, similarly to Levis, Wispa.co.uk could begin to personalise for each user dependant on the interaction of their friends. This could also be implemented within Cadbury.co.uk Recipes for a similar effect, creating a community feel to the recipe guide to improve the footfall of the site and stickiness.