Spotify’s latest version comes with an integration with Facebook connect, users can now add all their facebook friends who use Spotify to their Spotify friends, building their own spotify community instantly. Within this community users can listen to what their friends listen to and share recommendations by simply dropping songs in a users inbox. Users can also collaborate to create their own playlists, share them and pass between different friendship groups for a viral effect.
Demonstration of the latest Spotify
Why is this important to Cadbury?
We are fast seeing the use of Facebook connect move from asthetically pleasing campaign led initiatives to becoming a major longterm investment and for new startups like dating site Thread it’s the fundamental framework of their business model. With so many sites implementing this technology the bar is being raised for what we expect from a site, the community experience from the click of a button is fast moving from being an added bonus to becoming a demanded requirement. Soon sites which don’t adopt FB conncet or the new ‘Like’ functionality could face shorter dwell times and higher dropoff rates
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